Crisis? What crisis? It’s all smooth sailing for this travel site | OMR – Online Marketing Rockstars
Global freelancer network delivering content
That initial network of 30 freelancers, has since grown 10-fold plus to 330 and deliver content from around the globe. Now social media director, Zubek commissions platform-specific content pieces depending on which content performs best on which platform. For example, 1st-person videos are effective on Facebook, while drone-recorded videos garner heightened engagement on Instagram. “Videographers are based in 30 countries around the world,” she told Simon Owens from blog.markgrowth.com recently. “We can get original video that nobody else has and edit that into great social videos.” she told Simon Owens from blog.markgrowth.com recently. “We can get original video that nobody else has and edit that into great social videos.”
Currently the model is delivering roughly 3000 new articles a month according to Kris Naudts. Since launching in 2011 there have been roughly 75,000 total articles published. If you compare that figure to the amount of raised capital, USD 102 million, the “value per article” comes out to be USD 1360. While not a common KPI, it does illustrate how lucrative a network of freelancers can be when they connect with the target group….
Read more here: Crisis? What crisis? It’s all smooth sailing for this travel site | OMR – Online Marketing Rockstars.
