Principles of E-commerce Personalization – by Julien Kervizic

How to set up targeted and relevant personalizations for your customers!

Setting in place personalization on a website can be a difficult task, there are many ways to offer certain level of personalization and one must take into account different level of user and user’s information.

Users can be anonymous or logged-in, and the source of their information can be obtained from your own website or from external sources. Setting up personalization on an e-commerce website should be taken as a journey tackling progressively each of these class of customers.

It is possible to setup personalization on the website, within a browser we can take advantage of the use of cookies and session or local storage to provide a personalization experience without setting up any type of fancy ecosystem or the need to maintain identity on a website…