What Is the 80/20 Rule? How the Pareto Principle Will Supercharge Your Productivity

What Is the 80/20 Rule? How the Pareto Principle Will Supercharge Your Productivity

If you develop marketing campaigns, you might notice that 20% of your marketing messages account for 80% of your campaign results.

If you’re leading a major marketing project, you might realize that 20% of your initial efforts on the project are responsible for 80% of the outcome.

And if you’re a financial advisor at a marketing firm, you might feel bewildered to conclude that 80% of all your business’s profits derive from 20% of your clients.

If the 80/20 rule is inevitable, shouldn’t you learn how to use it to your advantage?…