Google Analytics is used by over 56% of websites all over the world.

If you’re using the same free software to monitor your website, you might be wondering whether you’re making the most out of it.

That’s why we wanted to find out how marketers use Google Analytics. But not just the boring, standard “monitor your page views” advice–we wanted the advanced tips.

The custom stuff. The hacks. The tricks. In other words, the fun stuff.

We polled a few dozen marketers to hear about the advanced hacks they use to collect meaningful data.

Here’s what they said....

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