24 Responses to the Dreaded Sales Objection "It Costs Too Much"

The prospect loves the product and is convinced of its benefits. They're excited to work with your team on implementation. Everything's going along just as it should, until ... you give them a quote.

"It costs what?"
"That's too expensive." 

Sigh. Dealing with sticker shock is one of the most challenging aspects of a salesperson's job, but it's also one of the most common. Convincing buyers to part with money is no easy feat...

Read full article at http://blog.hubspot.com/sales/objection-neutralizing-responses-to-it-costs-too-much#sm.00017coux1ttodz6zvw16he9rog5r.