4 Google Sheets Add-Ons Every SEO Should Have

For many in the SEO industry, the migration from Microsoft Excel to Google Sheets has been sluggish.

Folks seem to prefer Microsoft’s offering when it comes to undertaking large-scale analysis, but that has started to change of late.

Google Sheets has always had some powerful selling points, namely its potential for cloud-based collaboration and handy functions like =importxml(). However, that has often not been sufficient for SEOs accustomed to the more sophisticated and reliable functions Excel can offer.