5 Digital Marketing Trends that Are Dominating 2019 | Analytics Pros

Consumers Will Continue to Want Privacy but Expect Personalization. 52% of consumers say they’re likely to switch brands if a company doesn’t personalize communication to them. While privacy is important, consumers expect their experiences — across most platforms, at least — to be personalized. Marketers who learn to unlock the human stories hidden within their data will have the upper hand. And, no doubt, AI, chatbots and other personalization tools will become even more critical in helping to unlock these insights and fuel more hyper-relevant content....

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