Ask the SMXpert: Keyword research and copywriting – Search Engine Land
Question: What are some best practices for optimizing keywords through social media? Have you seen any success with this?
Christine: One of the best practices you can do in social media is to remember to actually use keywords! Tweets, Instagram shares and Pinterest pins are all opportunities for focused, targeted responses if one would keep their keywords in mind.
Including a keyword in a tweet or in your blog post title can increase the ease with which people find your tweet or post. People use the search box on Twitter and other social media sites, and when they use it they usually enter keyword phrases. Just like with Google, using keywords in your social media work helps you be more relevant and get found….