Is augmented reality really poised to take over the marketing mainstream?

An 18-year-old influencer from the US notched 17 billion views with just over 2 dozen augmented reality lenses on Snapchat, while a Russian teen needed just over a fortnight for over a billion views for his single AR effect on Instagram, where users play “Flappy Bird” by blinking. With the next generation taking a shine to all things AR, it’s no wonder that an increasing number of brands and companies have taken note and begun releasing a host of effects, lenses and filter...

Read more at: https://omr.com/en/ar-effects-instagram-and-snapchat/