Brand Autopsy | Are taglines important? Why or why not?
Are taglines important? Why or why not?
Think quick. What tagline does Starbucks use? How about the tagline for Whole Foods? Crest? Nordstrom? In-N-Out Burger? Listerene? Costco? Lululemon? ZARA? Williams-Sonoma? Big Lots? Pampers?
Either these brands don’t have one or you don’t remember it…