Category: Industry Trends & Research

Google’s unofficial motto has long been the simple phrase “don’t be evil.” But that’s over, according to the code of conduct that Google distributes to its employees. The phrase was removed sometime in late April or early May, archives hosted by the Wayback Machine show.

Google’s unofficial motto has long been the simple phrase “don’t be evil.” But that’s over, according to the code of conduct that Google distributes to its employees. The phrase was removed sometime in late April or early May,...

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Quotable Quotes

Your prospect must identify with your headline before he can buy from it. It must be his headline, his problem, his state of mind at that particular moment. It must pick out the product’s logical prospects – and reject as many people as it attracts.

— Eugene Schwartz

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