Category: Travel Marketing

Should You Trust Online Reviews?

The Internet has fundamentally changed the way that buyers and sellers meet and interact in the marketplace. Online retailers make it cheap and easy to browse, comparison shop, and make purchases with the click of a mouse. The...

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Quotable Quotes

Your prospect must identify with your headline before he can buy from it. It must be his headline, his problem, his state of mind at that particular moment. It must pick out the product’s logical prospects – and reject as many people as it attracts.

— Eugene Schwartz

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