Customer Experience: How Marketers Can Make a Difference
Recent research from Gartner shows that 89% of companies compete primarily on customer experience. The way your brand makes customers feel can mean the difference between advocating for the brand or going with a competitor.
So, who owns customer experience?
It’s not just the customer service team or the Chief Experience Officer or any other dedicated department. Every touch point with a customer or potential customer is an opportunity to enhance the experience. It’s everyone’s responsibility....
Read more here: Customer Experience: How Marketers Can Make a Difference.