Demystifying Google’s guide to clicks, impressions and position in Google Search Console – Search Engine Land

Here are the answers to the most common questions asked about managing metrics in the Performance reporting in GSC.

Google Search Console is packed with important information for site owners and SEOs. Via GSC, Google has done a great job providing reporting and functionality that can help you diagnose problems, understand your organic search traffic, test your site and more.

That said, there are some confusing things that you can come across while traversing the reporting in GSC, and that’s especially the case for those new to SEO. One example is the Performance reporting, which used to be called Search Analytics.

The Performance reporting provides a ton of information about your organic search traffic, including queries leading to your site, landing pages ranking in Search, the click-through rate (CTR) for queries and landing pages, average position for queries ranking in Google and more. It’s a powerful report that I’m often analyzing…

Read more here: Demystifying Google’s guide to clicks, impressions and position in Google Search Console – Search Engine Land.