Interesting new reports released by Mary Meeker and Suzie Blaszkeiwicz on 31 May 2017:
1) Mary Meeker’s 2017 internet trends report: All the slides, plus analysis
Kleiner Perkins Caufield & Byers partner Mary Meeker is delivering her annual rapid-fire internet trends report right now at Code Conference at the Terranea Resort in California.
Here’s a first look at the most highly anticipated slide deck in Silicon Valley. This year’s report includes 355 slides and tons of information, including a new section on healthcare that Meeker didn’t present live…
2) Digital marketing in 2017: trends, challenges, and software solutions
by Suzie Blaszkiewicz
Digital marketing is a constant struggle between finding the right marketing tactics, and being able to measure their effectiveness. A 2017 Infusionsoft report of small business marketing trends shows that 46 percent of marketers are unsure about the effectiveness of their marketing efforts, while 9.5 percent feel outright that their marketing efforts aren’t working.
The current marketing trends that small businesses are most investing in include social media marketing; mobile marketing; email marketing; and data-driven marketing…
Read more at https://lab.getapp.com/digital-trends-in-marketing-2017/.