As a marketer the Mac is a powerful platform in which to complete many tasks efficiently.
Here is a list of useful software installed on my Mac…
Author: Ivan Wong
Productivity Utilities
1Password – app for keeping all passwords and other sensitive information safe
This is my preferred app saving strong passwords for all your sites (with easy fill-in options and keyboard shortcut access), plus any banking, passport, license, etc. sensitive types of info. Use with DropBox to access your passwords from any of your machines.
FluidApp – this free app has to be used to be understood – it provides a way to turn your favourite web apps into real Mac Apps
Divvy – one of my most-used utilities to re-size and re-position windows
Keyboard Maestro – a leading software for Mac OS X automation. I use it to increase business productivity by using macros(or short cuts) with simple keystrokes
Pocket – free app to save articles and webpages you might want to read later
AppCleaner – free app that helps you throughly uninstall unwanted apps
Path Finder – a better file manager for your Mac
Parallels – run Windows and Window apps on your Mac (do you really have to?)
VLC Video Player – free utility for when you run into any videos that QuickTime cannot handle
Editor Utilities
nvAlt – free note taking app
Evernote – free cloud-based note taking app
Taco HTML Editor – premier HTML and php editor for the Mac
MarsEdit – desktop blog editor for the Mac (this post is written via MarsEdit)
MultiMarkdownComposer – arguably the best Markdown editor for the Mac
Codebox – code snippet manager for Mac
Website Utilities
Acorn – my personal favourite image editor
Pixelmator – another lightweight Photoshop
Another nice alternative to Acorn.
Cyberduck – free FTP Client
Clarify – my favourite screenshot software
This has replaced Skitch as my preferred screenshot software. It does much more including allowing you to capture, sequence and annotate screenshots to create documents that are a great alternative to screen recordings.
Charles Proxy – my favourite network troubleshooting client
Charles is an HTTP proxy / HTTP monitor / Reverse Proxy that enables a developer to view all of the HTTP and SSL / HTTPS traffic between their machine and the internet.
Business Utilities
AdWords Editor – free Google software for managing your AdWord campaigns
Fantastical – my favourite calendar app
Mac calendar that lives in your Menu Bar, syncs with Google calendar and allows you to add new events using the keyboard and natural language. I also like having a look at the overview of my schedule for the next few days.
Rapportive – Gmail plugin for knowing who emails you
Skype – app for keeping in touch with people around the world
Audacity – free audio recorder and editor
Diagrammix – app for building attractive diagrams
XMind – free mind-mapping utility for the Mac
Office for Mac – put the power of Word, Excel and Powerpoint on your Mac
Mac Software & Apps Websites
MacUpdate – Apple & iPhone software reviews
macZOT – daily sales on Mac software
MacHeist – bundled deals on Mac software
MacAppDeals – Mac deals aggregator website
AppStorm – reviews & deals on Mac apps
AppSumo – not a Mac website – but my favourite business deals website
