Estimating the Prevalence of Deception in Online Review Communities

Posted by admin | Apr 16, 2012 | Travel Marketing | 0 |

A whitepaper by Cornell University academics on how to detect fraudulent TripAdvisor reviews:
http://www.cs.cornell.edu/~myleott/prevalence_WWW2012.pdf

Quotable Quotes

Your prospect must identify with your headline before he can buy from it. It must be his headline, his problem, his state of mind at that particular moment. It must pick out the product’s logical prospects – and reject as many people as it attracts.

— Eugene Schwartz

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