For Scott Brinker, marketing is designed to balance the '4 Forces' - Marketing Land

Like some physicist discovering the hidden nature of marketing, Scott Brinker recently unveiled his own theory of the relativity of opposing forces.

In preparation for our MarTech Conference next week in Boston, where HubSpot VP Brinker is conference chair, he posted last month a thought piece on “The 4 Forces of Marketing Operations & Technology.”

As marketers face rapid change, he said, there are two sets of opposing forces that must be balanced...

Read more here: For Scott Brinker, marketing is designed to balance the '4 Forces' - Marketing Land.