Google’s Featured Snippets are amazingly powerful. We’re seeing more snippets than ever before for more search queries. You need them.
We know this thanks to some brilliant articles and presentations from some super smart people in the industry, including Glenn Gabe (see: The Power of Google Featured Snippets in 2016 and a Google Featured Snippet Case Study – also, an extra big shout out to Glenn for helping me answer some important questions I had when writing this article!), Peter Meyers (see: Ranking #0: SEO for Answers), and Rob Bucci (see: How to Earn More Featured Snippets).
But even after reading everything I could find about Featured Snippets, one huge question remained unanswered: How the heck do you get these damn things?
Read more in Larry Kim’s featured article at https://moz.com/blog/game-of-featured-snippets-how-to-rank-in-position-0.