Google Analytics to Add Lead-Generation Capabilities to Its Platform

Google’s technological prowess is visible in its product development methodologies as it is now adding Machine Learning to its product catalog. The integration of Machine Learning with the Google Analytics Engine, in particular, serves the purpose of helping marketers understand and action data in an appropriate way that results in value. Machine Learning also kick starts the highly under-utilized Analytics-Intelligence Engine so that Sales & Marketing teams are in a position to leverage it.

However, the biggest news that overshadows the aforementioned is that Google Analytics users will now be able to access Google InMarket Leads. Powered by Fastbase, Google’s InMarket leads has successfully captured the data and digital footprint of 130 million companies. Since Google’s Search Engine is the go-to place for users worldwide, Google has hands-on data about what products are being searched on its search engine. This arrangement acts as a capable alternative to Google Ads as the available lead data is almost real-time....

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