Google buys Frommers, destination content in search just got a little bit more interesting
Google has made another strategic acquisition in the travel space, snapping up guidebook and online destination content publisher Frommer’s for an undisclosed fee.
Sources within Frommer’s confirmed the deal after the Wall Street Journal got whiff of the acquisition earlier today.
Terms have not been disclosed, but the purchase ends a six-month search for a buyer for the company after its owner, Wiley, put the company up for sale.
Ironically, one of Google’s biggest critics around its desire to move in on the travel industry, Expedia, takes Frommer’s content for its Hotels.com brand and the main site.
It is worth remembering that this is not the first time Google has bought a travel content business. It purchased destination guide startup Ruba in May 2010, but closed it almost immediately.