Google Data Studio - Report enhancements for more data context - Mehdi Oudjida's analytics blog

Finding the best ergonomic and graphic solutions to display data is a big challenge regarding:

  • Report goals
  • Context usages
  • Audience maturity (report readers)
  • Data visualisation tool features and limits
  • What is the purpose of this report, this slide, this chart? Reader or presentation audience must focus on which element? To deliver which message? Is it possible to build it with my data viz tool?

To focus on this challenge and remove a part of readers disruptions and other considerations…

  • Displayed data
  • Available interactions and data control elements
  • Measurement plan awareness
  • Analytics vocabulary and technical skills
  • Digital devices events

I will take the page report below as example to enhance with data context...

Read more here: Google Data Studio - Report enhancements for more data context - Mehdi Oudjida's analytics blog.