Google tells some advertisers it will handle their campaign management - Search Engine Land

Google tells some advertisers it will handle their campaign management
In seven days, the email says, Google Ads reps will start making changes to advertiser accounts if advertisers don't opt out.

“We’ll focus on your campaigns, so you can focus on your business.” That’s the headline in an email some advertisers have begun receiving from Google Ads this week.

Is Google undercutting agencies and consultants? Google has long had account reps and teams that reach out to advertisers (and agencies) with optimization recommendations and account consultations. It is also not uncommon for agencies to complain that Google reps have reached out to their clients that clearly have accounts under the agency’s management.

Whenever pushed on this, Google’s response is that it partners closely with agencies and consultants — through its partner programs, outreach and other efforts. With this program, the thinking goes, agencies and consultants that have advertisers participating in the program could dedicate more time to strategy and spend less time on tactical workaday tasks....

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