Summary of Steps to Convert Existing Keywords to Broad Match Modifier
Creating and upgrading keywords to BMM is a short and quick 4 step process once you know the settings to select in Google AdWords Editor.
#1: Open AdWords Editor and go to the correct Keywords Tab.
#2: Select your Keywords, then Append Text with “+” to before existing text and create new keyword set.
#3: Replace the blank spaces ” ” in the selected keywords with a blank space and plus sign ” +”.
#4: Adjust Bid Levels and Change Match Type to Broad (if necessary).