How To Use Scroll Depth Tracking, Adjusted Bounce Rate, and Average Time On Page As A Proxy For User Engagement and Content Quality

Posted by Ivan Wong | Nov 29, 2018 | Analytics & Dashboards | 0 |

I was helping a company a few months ago that got hit hard by recent algorithm updates. When digging into the audit, there were a number of problems that were surfaced, including content quality problems, technical SEO problems, user experience issues, and more. From a content quality perspective, the site had an interesting situation….