How to Write Content for Each Stage of Your Sales Funnel
Creating content for users goes way beyond just adding the right keywords to page copy.
Understanding your audience, and creating an editorial calendar that aligns with business objectives and your sales funnel, will help you accomplish more conversions and increase your lifetime customer value (LCV).
You’ve probably heard content referred to as a demand generator and lead nurturer, but the role of content in your marketing strategy should extend to all stages of your sales funnel.
From blog posts to retargeting campaigns, you need to optimize your content marketing strategies for conversions and retention.
This post will show you what format and form of content you should implement at each stage of your sales funnel and additional strategies to make your campaigns measurable and successful…
Read more here: How to Write Content for Each Stage of Your Sales Funnel.