Inside AdWords: Faster, safer and better ad experiences for consumers

Speed matters. In fact, a one-second delay in mobile page load can decrease conversions up to 20%.1 That’s why we announced support for Accelerated Mobile Pages (AMP) as landing pages in AdWords and developed new tools like the Mobile Speed Scorecard and the Impact Calculator. With just a few inputs, this tool estimates the revenue impact that can result from improving the speed of your mobile website...

Read more at: https://adwords.googleblog.com/2018/05/faster-safer-and-better-ad-experiences.html?m=1