Marketers' Use of Email and Marketing Automation | Study
Most marketers say their email automation and marketing automation skills are still a work in progress and that they are not using many features effectively, according to recent research from GetResponse and SmartInsights.
The report was based on data from a survey of 585 marketers (44% work for B2C firms, 19% for B2B firms, and 37% hybrid, B2C-B2B firms)....
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