Samsung outspent Apple by $68 million in advertising for its smartphones in the U.S. in 2012, but Apple narrowed the gap to $12 million last year, according to Kantar Media. Samsung spent $363…http://mashable.com/2014/04/08/samsung-apple-ad-spend/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss
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The force that creates sales, that powers our present economy, is desire. Mass Desire, spread among millions of men and women. And the art of salesmanship, fundamentally and primarily, is expanding this desire.
— Eugene Schwartz
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