Reprise achieves big productivity boost with Google Data Studio.
Reprise, a digital agency in the IPG Mediabrands family that focuses on search marketing for big-name clients, had two paramount goals: to free up employee time and increase productivity across the entire organization. And with more than 2,400 employees in 71 offices across 42 countries around the world, achieving company-wide time savings would require robust new tools.
When Graham Wilkinson, Reprise’s Global Head of Product, was tasked with the challenge of saving everyone in the company 20 minutes a day, he set to work investigating where his digital marketers were spending too much time and how he could boost their productivity.
He found that his teams were devoting a lot of resources to manually entering, building, and reorganizing data in spreadsheets. These tasks not only consumed time, but also increased the chance of introducing errors into the data. And because teams were spending so much time working in spreadsheets and manually creating reports, they had less for the more important work of extracting insights from the data.
“In our industry, some tools and workflows cost us a lot of time, and we decided we needed to be able to work smarter,” said Graham….
Read more here: Reprise achieves big productivity boost with Google Data Studio..