The Unsplash Story: From almost Broke to 5 Million Visitors – The Asian Entrepreneur

How could you go from almost no traction and running out of money, to getting millions of visitors to your website?
You could do like Crew accidentally did with Unsplash. Create an open source side project that directs millions of visitors to your paid product.
At the beginning, when they were starting a marketplace for freelancers, Crew couldn’t find a good photo for the homepage of their website. So they hired a photographer (what they found online was either too crappy, or too expensive).
Once they did the photo shoot, they had a ton of leftovers. So they chose 10 pictures and put them up on a Tumblr blog for others to download for free?—?“10 free photos every 10 days”.
And from the moment Unsplash/Crew promoted their 10 pictures on a humble Tumblr blog on HackerNews, they’ve been getting millions of visitors and redirecting thousands of new customers to Crew’s marketplace, ultimately saving their business...

Read more here: The Unsplash Story: From almost Broke to 5 Million Visitors – The Asian Entrepreneur.