This Chinese graduate built Yamibuy into a US$100 million business selling Asian snacks, instant noodles in America | South China Morning Post
The frustrations he faced in obtaining Asian foodstuff led Zhou to think of starting an e-commerce site to sell items to people who encountered similar problems – Asian students, professionals and immigrants who lived in the US but yearned for a taste of home.
Upon graduation from Kansas State University in 2013, Zhou moved to Los Angeles and forked out US$50,000 to start Yamibuy, with plans to stock Asian products that were hard to find in the US.
Back then, Chinese firms like Alibaba and JD.com had seen their businesses boom in China, on the back of a burgeoning e-commerce market and a rising middle class. But the two companies did not yet offer international shipping options to overseas markets, which meant Chinese students could not purchase and ship their favourite snacks from the mainland to the US. Zhou seized the opportunity to claim this niche for Yamibuy….