Bizarrely, by bombarding us with emails which they’re not sure if they have permission under current law to send, organisations might be putting themselves at legal risk – some users who never granted permission are now getting emails, and if they so chose could take action against the senders.

“In some cases businesses are rushing to send these emails without understanding both the wider legal context, and the fact that they may be taking a legal and commercial risk in doing so,” explains Jon Baines...

Read more here: What is GDPR? Our full explainer | British GQ.